With an extensive initial discovery session, we were able to dive deeper into the brand, their story, requirements and goals. The interactive session enabled us to understand deeply where Rimads hopes to be and what their short and long term marketing focal points should be. This was followed with an in-depth marketing strategy that covered all relevant online and offline marketing efforts.
- Strategy - Discovery Session; Marketing Strategy
- Consulting - Managing Communication Channels
We established a theme and style that was consistent across all their communication channels, and ensured a balance between human touch and graphical illustrations. We made use of their brand colors and their mascot to create content that resonated with their wide range of target audience. Our collaboration included paid media campaigns on multiple platforms with different creatives and messaging, ensuring the right customers are targeted to build a loyal audience.