Post World Cup Blues - How the F&B sector survives in Qatar after the World Cup

Lately, we've been curious about how businesses, especially those in the F&B sector, are doing after the World Cup. It's quite a transition to go from having millions of people in Qatar to suddenly feeling like everything is empty, even after experiencing the best World Cup final ever. Qatar is known for its vibrant and diverse food and beverage (F&B) industry, which has only grown in size and popularity in the lead up to the 2022 FIFA World Cup. The World Cup has brought in an influx of tourists, boosting the economy and driving growth in the F&B market. In this blog, we will explore the state of the F&B market in Qatar post-World Cup, and how local businesses are faring.

The F&B Market in Qatar Post-World Cup

The F&B industry in Qatar has seen a significant increase in demand since the announcement of the World Cup, with the government investing heavily in infrastructure and tourism projects to cater to the influx of visitors.

One of the significant drivers of growth in the F&B market in Qatar is the increase in the number of hotels and restaurants, with many international chains expanding their presence in the country. The government has also been actively promoting local businesses through initiatives such as the Qatar National Tourism Council's "Qatar Clean" program, which encourages customers to support local restaurants and cafes that adhere to strict health and safety measures.

person holding stainless steel fork and knife
New F&B Concepts creating an supply-surplus

Local F&B Businesses in Qatar

The F&B market in Qatar is not just dominated by international chains, but also a thriving local industry. Many local businesses have been able to take advantage of the World Cup by offering unique and authentic dining experiences to tourists and locals alike. While the World Cup has brought a significant increase in demand for the F&B industry in Qatar, business owners have also faced challenges in the post-World Cup period.

The reduced number of tourists post-World Cup has been a major challenge for many F&B businesses in Qatar. Many business owners had invested heavily in expanding their businesses and upgrading their facilities in anticipation of the World Cup. However, with the reduction in the number of tourists, these investments may not yield the expected returns in the short term.

Another challenge that business owners face in the post-World Cup period is increased competition in the market. The World Cup brought in many international chains, which have established a strong presence in the market. This increased competition has made it difficult for local businesses to compete and attract customers.

A loyal customer based as the only way out?

Thriving in Qatar's F&B Market after the World Cup

While searching for ways to improve their F&B businesses, one effective strategy that local owners can implement is to prioritize building a loyal customer base. Repeat customers can help businesses generate a steady stream of revenue, even during slow periods. To build a loyal customer base, business owners should focus on providing exceptional customer service, delivering high-quality food and beverages, and creating a welcoming and comfortable ambiance.

Business owners can also leverage technology to enhance the customer experience. For example, they can invest in online ordering systems like Talabat and Snoonu, and loyalty programs that make it easier for customers to order and pay for their meals. Social media platforms can also be an effective tool for building a loyal customer base by engaging with customers and promoting their businesses.

Moreover, business owners can collaborate with other local businesses to offer unique dining experiences that showcase the culture and culinary heritage of Qatar. For example, they can collaborate with local farms to source fresh ingredients or with local artisans to create unique tableware and decor.

By focusing on building a loyal customer base and creating unique dining experiences, local F&B owners can differentiate themselves from international chains and attract customers in the post-World Cup period.

In conclusion, the F&B market in Qatar has seen significant growth in the lead up to the 2022 FIFA World Cup, with both international chains and local businesses expanding their presence in the market. While the World Cup brought in an influx of tourists and increased demand for the F&B industry, post-World Cup, business owners have faced challenges such as reduced tourism and increased competition.

The F&B industry in Qatar has shown resilience and adaptability in the face of these challenges, and it is expected to continue growing in the coming years. With the right strategies in place, local F&B businesses can thrive and contribute to the vibrancy and diversity of Qatar's culinary landscape.

Are you an F&B owner in Qatar? We would love to hear your thoughts!


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