We all know that customer service is a key element of your clients’ experiences. Here are 3 reasons why it’s important to ensure that customer service is top notch at every customer interaction.
1) Word of mouth goes far One bad customer service interaction can have detrimental effects to your business. It doesn’t take much time or effort for one person’s bad experience to travel far, especially with the rise in social media and review websites. Hearing negative experiences is a huge turn off, and with such a saturated market, customers are most likely going to head to competitors without giving you a shot. On a more hopeful note, this goes for positive experiences as well – one good experience can bring you in many customers. Hearing that staff has taken care of your needs and have gone above and beyond to ensure your satisfaction is always a great thing to hear about businesses, no matter what field they’re in.
2) Staff Morale Good customer service isn’t important just for customers, it’s important for staff as well. When staff are caring, friendly, and helpful, it helps them feel valuable, productive, and that their work matters.
3) Customer Return Non-surprisingly, customers who have good experiences are likely to return to your business, and those who have not are most likely not going to return. This doesn’t end there, though. Customers who experience great service are likely to turn their gratitude into benefits for you, whether it’s through gifting, generous tipping (F&B), referring other clients, or even offering to work with you.
The power of customer service is immense. Ensure you’re reaching your potential as it can take you a long way. If you’re interested in user experience workshops, click here to learn more about the workshops we offer, including one free workshop!
Your JP team.