Wait, What or Who is an Influencer? An influencer is a person who has an audience’s attention. People listen when they post, promote, speak, or blog. They can influence their audience to buy the products and services they recommend. It is quite simple.
So then, Influencer Marketing is when a brand or company engages those Influencers to promote their goods to their audience with the intention of growing awareness or increasing sales.
The challenge you as a brand will face, though, is choosing from a pool of bloggers, instagram stars, celebrities and others who claim they could influence their audience to purchase your good. All, so they can charge you for the opportunity to access this audience.
All negative then? For sure not.
Working with the right Influencers that represent your brand in the right way, can have multiple positive effects for your business.
The more people write or post about you online, the more relevant you are for search algorithms, like Google. This can have positive effects on your ranking (SEO).
What do you want to see as a business man or woman? Right, positive ROI (Return on Investment)! To hire an Influencer might appear pricy at first, but when their audience resonates with the product or brand promoted, magic can happen. There is a high chance of increasing sales immediately and build brand awareness for the longterm as well. ROI? Positive.
Engagement - The magic word, that is so important for every brand. An influencer who creates appealing content and gets the audience going will help you build positive awareness for your brand and connects with potential customers.
Not all potential users will purchase right away of course. But it is important to be in their consideration-set the next time they take a decision to purchase.
So how do you get started?
The most important step to start with Influencer Marketing is choosing the right Influencer to work with. Someone who represents your product/ company in the right way, creates awareness and generates sales in the best case.
You can start the search process on your own or you can hire experts to do the job for you - thats entirely up to you.
Have a great day,
Your JP Team