TikTok is one of the fastest developing social media applications in the world which presents an elective adaptation of online sharing. Allowing users to make brief recordings with music, filters, and other features, makes it a highly creative platform.
The concept of sharing videos on TikTok is more interesting than posting status, pictures or articles. The target audience of TikTok is from ages 12 to 24 and the app has been successful in securing its key audience. TikTok has over half a million users globally and the app also works as a platform to raise awareness in matters of humanity and educates many on trending topics from around the world. One of the main reasons TikTok went viral is mainly because people felt comfortable lip-syncing rather than putting in effort and time on platforms such as YouTube. The trick to the TikTok revolution is the easy editing tool for content creation giving a pathway for everyone to post persistently.
With the current situation where everyone is at home and has a lot more time to spare, more and more users of different age groups are joining TikTok and using it as a platform to share more content. This has also resulted in a rise in engagement on the platform and introduction of more creative features that people can play around with. This has resulted in people spending a lot more time on the platform.
Here is why you should have TikTok for your business:
· It creates a trendy and up-to-date image in the eyes of your target audience.
. It is the right platform to get attention for your brand with its large scale of current users and growing popularity.
· Your target audience is likely already on the app and you must find the right content they are interacting with. It is wise not to miss the chance to interact with them on this touchpoint.
· It is a good base for advertising techniques to showcase your products and services creatively by allowing you to explore new aspects of your business and discover new skills.
What are your thoughts on TikTok? Do you think it will get just as popular as Instagram in the coming years? Let us know your thoughts
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