Our lives have become heavily digitized, making us rely on online tools and platforms for entertainment, learning, and service acquirement. While advertisers utilize the time we spend on our devices to reach us, offline tools have not become less important in increasing brand awareness and ultimately, increasing sales.
Here are 4 offline advertising tools that are still relevant to today's digital world:
1) Business Cards
Your business card does a whole lot more than provide your email address. It is a representation of your brand and branding, with great implications of what you are able to do and the quality of the work you produce. A great design and clear information will set you up for success.
2) Word of Mouth
People talk, and word travels fast. Good reviews and experiences travel fast and can be the most effective tool for people to learn about your brand. Negative reviews and experiences travel even faster in many cases, and can be detrimental to a product, service, or business as a whole. Serving your clients good products and quality services with a customer-focused approached ensures their experience is one to remember, and more importantly, one to recommend to others.
3) Networking Events
Making the right connections and building relationships puts a face to the brand and increases loyalty and brand longevity. Events are a great way to meet all types of people who have the possibilities to become partners or clients, or even connect you with others who could add great value to your organization.
Sponsoring an event (in any scale) gives you great exposure. The repeated viewing of your logo and other tools (pamphlets, banners, business cards, etc.) will indirectly create a relationship with those who have attended the event, particularly if you also give out small gifts, discounts, or branded items. Sponsorship also creates a good image for companies as they show importance to being involved in the community or cause, creating brand trust and respect.
While online marketing tools are practically mandatory for many businesses to reach their customers, keep offline marketing in mind when you are thinking of other ways to advertise as they could be just as effective (if not more effective) than many online marketing tools.