Social media is a great tool for marketing, reaching your audience, and engaging with them. Here are 3 ways you can increase your engagement with your audience:
1) Ask Questions
Whether through feed posts or stories' polls, asking your audience questions is one of the easiest and best ways to engage with them. Not only does it allow them to participate in your social media activities, but it can also be a great marketing research tool when the right questions are asked. Finding out what content, products, or services they like or dislike or would like to see more of can help you in your future online activities as well as business planning.
2) Video Content
Social media is all about visual content, and while photos and images are great, video content provides more engagement, particularly with the decrease in attention span of social media users. Good videos grab people's attention, and great videos are those that keep the viewer engaged until the end.
3) Targeted Content
Monitor which posts your viewers like, comment on, and share the most - that way you'll know which types of content they enjoy more. Once you have a better idea about what they like to see and what they engage with, you can plan your future content based on your findings to continuously grow your following and engagement.
Whether you're an influencer, business, or otherwise, you can increase engagement on your social media platforms through these methods, which will help build a stronger brand, increase the relatability of your brand, and keep your audience eager to see what more you bring to the table.
Let's chat about how your social media activities!
All the best.
Your JP team.