Many of us think that Facebook usage is on a decline to becoming an unused platform, resulting in a lack of focus on advertising on the platform for many businesses. While it is true for many that Instagram is the preferred app to create, share, and binge content on, you might still be missing large opportunities for audience reach by skipping Facebook advertising altogether.
Here are three reasons why you should advertise on Facebook:
1) Your Targeted Demographics May Still be Using Facebook Regularly
When it comes to marketing efforts, don't base your decision on trends. Many countries, age groups and other social demographics have very active and regular users on Facebook. Make sure you know that your targeted audience are on specific social media platforms by doing the appropriate research - assumptions might cost you some money with little to no result. There are over 2 billion active users on Facebook daily, if your targeted demographic exists greatly within those users, make sure to assign an appropriate budget for your Facebook advertising.
2) You Don't Have To Spend a Lot of Money
The great thing about Facebook ads is that you can assign a daily or lifetime budget for the ad, allowing you to be in control of your spending. The advertising tools help you optimize your budget as best as possible depending on your needs; whether you want to increase your reach or result in more conversions.
3) Multiple Ways of Reaching Your Audience
Even within one app or platform you will still encounter different behaviors and preferences of users. Facebook allows you to choose as many or as little options of where your ad will be placed. Users can view your ad while they are scrolling through their feed, in the stories section, or while viewing videos, to name a few options. This increases the chances of reaching your audience no matter how they use the platform for content consumption.
For your next ad, make sure to research your target audience, assign an appropriate budget, and learn how to strategically place your ads on Facebook to reach your customers.