It takes a lot for brands to stand out nowadays, especially with a lot of heavily saturated industries. While social media marketing is heavily used across industries, you might need alternative methods to catch the attention of people. Below are 3 guerrilla marketing strategies to consider if you'd like to try out something different:
1) Cross-Brand Collaboration
By collaborating with another brand, both parties benefit from the exposure they get from the other's existing clientele, who have already developed trust and perhaps even loyalty as customers. This could be done in several ways, including collaborating on new products/services, marketing through the other's packaging, or providing special offers and rates through each other.
Yes, stickers! Whether they're placed on cars, laptop covers, or even notebooks, stickers are a great way to market without really doing much. They're cheap and easily shared, and often result in constant exposure to your brand, which increases the effectiveness of your marketing and the chances of people recognizing you.
3) Pop-up Shops
Whether you provide a product or a service, pop-up shops are a great way to reach people as you increase your accessibility to them. Whether this is done on a large or small scale, by simply existing in a physical form near your audience, you're allowing them to engage with your brand in a tangible way, whether this is by having access to your products or chatting with your staff about your brand and building relationships with them.
It doesn't need to cost much for your brand to go the non-digital route of marketing. Whether you choose one or more of the options above, you can reach your audience both quickly and effectively without breaking the bank.
All the best,
Your JP team.