It's important to create a creative piece for your ad that will speak effectively to your targeted audience. Without speaking their language, you won't be able to captivate them or convert them into customers.
Below are 3 important elements to perfect your social media ad pieces:
1) Written Content
While your written content isn't necessarily the only thing that gets your message across, it is key to communicate appropriately and effectively with your audience. This doesn't just include the words used, but also the tone, the message length, and the humour (or lack thereof) used.
The colours you use are important for grabbing the attention of your audience, being of significance to your message tone-wise, and not conflicting with your message. There is a reason we often find yellow and red colours used for offers and discounts; they are bright, catch our attention, and create a sense of urgency.
3) Design Elements
Whether you're using photos, graphics, or other design elements throughout your piece, it's important that they are not overbearing to your message but compliment it. Sometimes simplicity is best, and choosing to refrain from using many design elements allows for your written content to be the main focus of your ad (if that's your aim).
Keep these things in mind the next time you're creating an ad for social media - you only have a few seconds to grab the viewer's attention, make it count!
All the best,
Your JP team.