The power of branding goes beyond your logo and the colors you use. It is inclusive of your tone of voice when communicating with your audience, as well as other design elements associated with your brand. A creative entrepreneur understands the impact that packaging has on the identity of a brand, and the opportunity it has to reach potential customers.
Some important aspects of successful packaging design are:
When given a choice, consumers prefer to purchase products that can be taken on the go - they enjoy the variety of choice. Light-weight, portable products are easy to carry around and the small size gives consumers the freedom to choose between different options without having to commit to a large quantity of one item. A convenient package is easy to open, easy to carry around and easy to produce.
Consistency in design is the basis of brand identification. If all your brand touchpoints look and sound different, your audience will find it extremely difficult to connect with you. Whether it is visual identity or tone of voice, consistency matters. Similarly, your packaging must be reflective of who you are as a brand and what you stand for. Consumers who are familiar with your brand must be able to recognize it from the packaging you produce, making it easier to retain customers.
If you want to stand out from the crowd, you need to be different. Creative packaging and innovative designs not only differentiate you from the rest, but also assist in the products’ growth and success. You can show creativity through the colors you use, the innovative packaging design and through the use of sustainable materials. With the popularity and high demand of sustainable products, having eco-friendly, biodegradable packaging will keep your customers and the environment happy.
Don’t forget to keep these in mind when designing your next product.
All the best,
Your JP team.